The brief type: For single farmers wanting really love, “City Folks Just Don’t Get It”, but really does. Since the first dating site for solitary farmers, cowboys, and other people staying in rural places, FarmersOnly provides addressed the needs of millions in order to become the best choice from inside the niche dating room — all thanks to the drive of Founder Jerry Miller, a separate staff, a close look for laughter, and a simplified internet dating procedure.


Making use of frank motto “City Folks simply don’t have it” and a common jingle — even played in the Country musical Awards — is among the most popular dating site for the market business. And also for valid reason.

“FarmersOnly is a brand name for a kind of individual,” mentioned Founder Jerry Miller. “Sure we a huge wide range of people taking part in farming, but it is additionally spread to people that only are now living in outlying communities, tend to be pet enthusiasts, people who find themselves into becoming outside under a blue sky in place of in a cubicle under a fluorescent light.”

We sat down with Miller to listen to a lot more about the determination behind FarmersOnly, along with the way it’s putting the enjoyment and simplicity back to online dating sites and showing other niche sites how it’s completed.

Acknowledging problems, handling It & Offering a Solution

Miller, just who was raised in a rural section of south Kansas and invested almost all of his youth outdoors, got the idea for a FarmersOnly-type dating site in 2005 as he was working at a marketing agency. One client in particular had been a recently separated character which confided in him about her matchmaking issues.

Not just ended up being she living in a tiny community in which we all know everyone, but she did not feel a spark with them. She worked 24/7 and did not have time for you to just go and fulfill new people. After signing up for a mainstream dating internet site, she had small chance because she was matched up with big-city dudes that has a hard time comprehending the woman life style.

“Most people are to the 9-5, Monday through saturday and can’t relate solely to living of a farmer after all,” Jerry stated.

Very the guy attempt to help this girl find the correct dating site on her behalf — merely there wasn’t one. Jerry started conversing with additional unmarried producers and held reading the same tale. He knew a challenge would have to be fixed, and then he was going to be the a person to do it.

6 months later, he founded Shortly the term spread, and FarmersOnly has become expanding, even attaining singles in Canada.

Many people are finding really love on the website and shown their particular gratitude to Jerry.

“through the years, the sheer number of emails with are available stating ‘Thank you plenty. We came across on FarmersOnly, therefore’re so happy’ — it really keeps on ramping up,” he mentioned.

“City Folks simply don’t have it”: the effectiveness of Humor

From a catchy motto to clever offer advertisments like “Get a hold of the Prince Farming” to a lot more than 15 amusing advertisements featuring “The Riding Date”, “The Fishing Date”, and a lot more, humor is a significant part of FarmersOnly’s brand name. Being single is hard adequate because it’s, so Jerry thought it absolutely was crucial that you keep circumstances light and prompt people that online dating sites could be enjoyable.

“men and women don’t understand just how damaging really become depressed, and I also’ve usually tried to hold FarmersOnly fun,” he said. “It’s enjoyable to meet up with someone brand new. The component about internet dating that I like is the advancement.”

FarmersOnly’s individuality additionally stands out through regarding the weblog, including articles like “tuesday Farm Fact” (do you realize California creates a lot more plants than nearly any additional U.S. condition?), and online shop, including tees, mason jars, as well as other “thingamabobs” with adorable sayings like “No truck? No fortune.” Getting good and relatable is really what helps to keep FarmersOnly linked to their consumers.

Development Made Easy: Plow the Field While Finding a Date

While various other online dating sites have considerable questionnaires and difficult formulas no-one truly knows, FarmersOnly helps to keep it simple with features, a software, search capabilities, and a coordinating program being in the same manner clear-cut as its people.

“I attempted to keep FarmersOnly easier. I did not desire several hundred questions you’d to complete,” Jerry said. “i needed keeping it a lot more streamlined with precisely the essential things.”

Those vital components consist of:

To get more details like what kinds of flicks or songs some one likes or if perhaps they’re shy or outbound, Jerry recommends carrying it out the antique method: just inquire further. That will be why is online dating enjoyable to begin with.

“It gives you an excellent picture, but again I believe the most important element of fulfilling somebody is the knowledge procedure,” he mentioned. “i have constantly stated once you learn 10 or 20 details about some body before you begin a conversation, that actually helps. However if you understand hundreds of facts, it variety of eliminates the finding.”

What is truly fantastic about FarmersOnly is the way they stick to what realy works while nonetheless being able to adjust to users’ ever-growing needs, including offering a rewarding cellular experience. Besides is the FarmersOnly knowledge in your telephone in the same manner tidy and simple as it really is regarding desktop computer, but there is additionally the FarmPhone texting service that enables you to send and receive texts from other people and never having to log into your website or reveal your contact number for them.

“Now with mobile innovation, fast Internet access, and Wi-fi in rural areas, it’s just changed every thing. We want FarmersOnly getting quite easy to make use of on cellular,” Jerry said. “We get email messages constantly stating ‘i am plowing my industry while I’m looking for a date.'”

Final Thoughts

Jerry along with his staff started FarmersOnly with a simple goal: to simply help solitary growers find someone special exactly who becomes them, recognizes their unique world, and really wants to discuss a relaxed life with each other. That mind-set, together with regular imagination, genuineness, innovation, and devotion, has actually led to thousands of pleased couplings and a fruitful and well-respected brand name into the online dating market.

“The secret to achievements is actually a few things: encompass your self with good individuals and know your visitors. We would both. It isn’t really simply employment — it’s a passion,” he mentioned.

FarmersOnly’s lighthearted yet compassionate mindset and capability to get at the center of exactly what their users want has actually designed exactly what it way to end up being a niche dating site and a fantastic dating website generally speaking. Once you like that which you perform and place some people’s contentment initially, everybody wins. So take to FarmersOnly today — you will never know whom you’ll discover.